Frank Gehry + LVMH : same vision
Frank Gehry + LVMH
same vision
Cécile Brisson, October 13, 2006
“It is more the cloud than a building (ship)”, was enthused Bernard Arnault by presenting on Monday to the press the model of his future Foundation Louis Vuitton for the Creation, drawn by the architect Frank Gehry. The glass vessel of 4.200m2, everything in transparency, could be set up between 2007 and 2010 for a hundred million euro cost on the site of the former (ancient) tenpin bowling of the Zoological garden, in Paris. At the moment, this project has until the consistency of the cloud. The ground indeed belongs to the municipality and the construction site must be approved by the advice (council) of Paris.

The mayor intends to present considerations by the end of the year and he hopes to obtain a consensus around the project. “We work to transform a dream into happiness”, assured (insured) Bertrand Delanoë during the press conference the Parisian seat of LVMH (Louis Vuitton - Moët Hennessy), avenue Montaigne. According to him, Frank Gehry's work is “a present of the Foundation Louis Vuitton in Paris and in the art generally”. “I have the intuition (...) That it is your masterpiece”, threw (launched) the mayor to the architect. The author of the museum Guggenheim of Bilbao does not advance (move) so much.

“It is as to speak about his(her) children”, Frank Gehry confides(entrusts), by adding that the time will say which of its works will have been most made the a success. The North American architect however seems to have already a lot of disorder (affection) for his future building (ship), which he describes as a “glass cloud”, in French in the text. Frank Gehry reminded that he had of “numerous friends artists”, that he w as fashionably interested and that Paris was its “favorite city”. To see confiding (entrusting) by a giant of the luxury her (it) tries to draw a case for the art, in the capital, thus is to reveal a”heavenly command (order)”.

Frank Gehry and Bernard Arnaud - ©Thomas Dupaigne/2006
Frank Gehry and Bernard Arnaud - ©Thomas Dupaigne/2006




Bernard Arnault, the CEO of LVMH, met Frank Gehry in September, 2001 and spoke to him (her) about his project. “We helped for 15 years more than 25 major exhibitions (exposures)” but the patronage has “a little bit short-lived side”, underlines the boss who thus wished to create a permanent place.

The Louis Vuitton foundation for the Creation “aims at favoring the cultural and artistic brilliance of France in the world”, noted Bernard Arnault. “It will not be a nth foundation of contemporary art”, he assured (insured), by explaining will “to put in echo the art with his roots”. Suzanne Pagé, the ancient (former) police superintendent (commissioner) of the Museum of modern art of the City of Paris, will assure(insure) the artistic direction(management).

The permanent collection will count works of Pablo Picasso, Jean Dubuffet, Mark Rothko, Damien Hirst, among others. And “there will be a temporary exhibition (exposure) or two a year”, the boss of LVMH promised. Frank Gehry was “the ideal partner” to set up the Louis Vuitton foundation for the Creation, noted Bernard Arnault, by remembering to have made visit the Zoological garden to the architect. “At once, I felt (smelt) that he (it) had understood (included) the magic of this site”, he(it) remembers. “That reminded me at once Proust”, Frank Gehry confided (entrusted). “The idea to build a solid, strong and formal object seemed inappropriate in this garden”, added the architect who thus worked on the thoughtlessness and the transparency. The “glass cloud” again has to materialize.

The Pinault foundation, which had to settle down on the island Séguin to Boulogne-Billancourt, had, her (it), evaporated. In May, 2005, the boss of PPR (Pinault Printemps Redoute) had announced that he abandoned his project of Boulogne-Billancourt, thrown(launched) five years earlier. François Pinault had called of the “uncertainties, the lengthes and the gravities” of the administration and upon local governments. He (it) presents henceforth a part (party) of his (its) collection in the Palace Grassi, which he (it) acquired in Venice. Interrogated about the Italian exile of his competitor, Bernard Arnault defended (forbade) the peculiarity of his Foundation Louis Vuitton for the Creation: “some comparison with the other initiatives would not be relevant”.