Frank Tjepkema + Janneke Hooymans : The duo beyond Heineken The City
Frank Tjepkema + Janneke Hooymans
The duo beyond Heineken The City
D.A., August 18, 2008
Frank Tjepkema and Janneke Hooymans_Tjep
Frank Tjepkema and Janneke Hooymans_Tjep


Frank Tjepkema and Janneke Hooymans, alias Tjep, located in Amsterdam, well-known for their product design collaborations with Droog, British Airways and Ikea, and projects focusing on corporate identity. They were less well-known for their activities in the sectors of interior design and architecture.

Frank Tjepkema (1970) grew up in Geneva, Brussels and New-York. After experiencing a variety of cultures during his youth he settled in the Netherlands in 1989 to study industrial design. He graduated Cum Laude from the Design Academy in Eindhoven in 1996. Frank Tjepkema’s graduation project based on artificial nature drew immediate attention and was selected for the Droog Design collection. His relation with Droog led to even more notable projects like the Do Break in 2000, the award winning British Airways Executive Lounge at Heathrow in 2004 and the Chair of Textures presented during Art Basel Miami Beach 2006, a Droog project in collaboration with gallery Friedman Benda. After initially working for Philips Design, Frank set up his own design studio called Tjep. together with Janneke Hooymans in 2001. Frank Tjepkema’s field of work has developed to include products, furniture, accessories (such as the famous Bling Bling medallion), interior design and interior architecture for a multitude of restaurants, such as the widely acclaimed Restaurant Fabbrica in Rotterdam and shops such as the recently opened Heineken flagship-store in the center of Amsterdam. Tjep’ s work can be found in the world’s most influential galleries such as Moss in New-York (Bling Bling, Heartbreak...) all the way to the shelves of your refrigerator (Waater bottle).

Heineken The City by Frank Tjepkema et Janneke Hooymans_Tjep
Heineken The City by Frank Tjepkema et Janneke Hooymans_Tjep


Frank has taught and lectured at various design academies in the Netherlands and abroad: Design Academy Eindhoven, the Rietveld Academy in Amsterdam (head of department 2001/ 2004), Universidad Iberoamericana Mexico City, Iceland Academy of The Arts Reykjavik, The Acadia Summer Arts Program Maine USA. He has also lectured in a.o. Japan (Nagoya Design Center), Malaysia, Spain and Hungary. His work is part of several major design collections at the Stedelijk Museum in Amsterdam, Centraal Museum in Utrecht, Museum’t Kruithuis in Den Bosch, Museum fur Kunst und Gewerbe in Hamburg. Other significant exhibitions include Design Contre Design at the Grands Palais in Paris in 2007 and the Fragiles Collection presented in Miami in 2007 and Dubai in 2008.

Work has also been presented during a multitude of exhibitions in Japan, United States, Germany, Brazil, Spain, Portugal, Switzerland, Sweden.... Coverage on Tjep. has been published in most leading design magazines and newspapers around the world such as Domus, Interni, Blueprint, Design Report, Frame, I.D. magazine, Abitare, Elle decoration, Icon, The New York Times, Items, Metropolis, Identity Matters, Washignton Post, +81, Sleazenation. Related fields of work also include being member of the board of the Premsela Foundation, being part of an examination commission at the Dutch Foundation for Art and Design and being juror for the Dutch Design Awards.


Heineken The City by Frank Tjepkema et Janneke Hooymans_Tjep
Heineken The City by Frank Tjepkema et Janneke Hooymans_Tjep


Heineken, The City

What do you do when Heineken asks you to design their first shop? Do you place furniture and displays into a given space? We thought it would be rather more appropriate to pour furniture into the six monumental buildings located in the heart of Amsterdam, as if we were filling a cold fresh glass of Xtra cold Heineken. This concept translates into displays that evolve seamlessly from the floors to the walls and ceilings in abstract dynamic wave movements. The idea of coldness is consequently applied through the whole shop design including the lighting which is 100% LED based (the first in Europe).


Heineken The City by Frank Tjepkema et Janneke Hooymans_Tjep
Heineken The City by Frank Tjepkema et Janneke Hooymans_Tjep


You will also find a three story high fridge (possibly another record) containing all the Heineken bottles from different markets around the world. Alongside the fridge an ice crystal evolves along the wall containing over 600 Heineken bottles. When you enter the shop you feel a cool breeze coming from the logo written in real ice on a metal wall (yet another a novelty). The central space features a monumental glass staircase, the material choice throughout the shop constantly supporting a sense of coolness. The floors are made of a new product developed by Senso which features an abstract graphic representation of ice cracks and a large watermark. The cashing desks are sculptural crystal shapes.

Heineken The City by Frank Tjepkema et Janneke Hooymans_Tjep
Heineken The City by Frank Tjepkema et Janneke Hooymans_Tjep


Heineken The City by Frank Tjepkema et Janneke Hooymans_Tjep
Heineken The City by Frank Tjepkema et Janneke Hooymans_Tjep


Heineken ideas

Heineken is to add a new dimension to its marketing by opening a unique, ultramodern concept store: Heineken The City. Launching July the 5th in the brewer's home city of Amsterdam, the store comprises of six buildings where special products and services will be sold in the sphere of music, fashion, travel & events and, obviously, beer. The project aims to highlight Heineken's international network, and the brand's foreign and domestic sponsorship activities. Marketing manager of Heineken Netherlands Herwin van den Berg, said, "Heineken The City is not a catering establishment but a concept store that stimulates all sense and where real Heineken 'wanna-haves' are for sale. "We literally want to bring 'Heineken - Serving the planet' to life with this store. With beautiful products and exclusive services the Heineken brand makes life just that little bit more pleasant."


Heineken The City by Frank Tjepkema et Janneke Hooymans_Tjep
Heineken The City by Frank Tjepkema et Janneke Hooymans_Tjep


Heineken The City by Frank Tjepkema et Janneke Hooymans_Tjep
Heineken The City by Frank Tjepkema et Janneke Hooymans_Tjep


Heineken The City by Frank Tjepkema et Janneke Hooymans_Tjep
Heineken The City by Frank Tjepkema et Janneke Hooymans_Tjep


The design of Heineken The City claims to be "revolutionary", full of the latest technical devices, including speaking mirrors, 3D TV screens, an ice wall and interactive pillars. This store is the first in Europe to be 100% LED-lit. Products and services available in Heineken The City are divided into four cornerstones: Refreshing Sounds Studio (music), Fashion, Tickets & Travel (for trips and events) and a Beer Shop (selling beer-related products). Highlights include limited edition sneakers (pictured), special beer bottles from Asia, the opportunity to create self-designed Heineken bottles, or book a fashion tour of Amsterdam. Heineken The City targets Dutch consumer and will be open seven days a week.

Heineken The City by Frank Tjepkema et Janneke Hooymans_Tjep
Heineken The City by Frank Tjepkema et Janneke Hooymans_Tjep


Heineken The City by Frank Tjepkema et Janneke Hooymans_Tjep
Heineken The City by Frank Tjepkema et Janneke Hooymans_Tjep


Heineken The City by Frank Tjepkema et Janneke Hooymans_Tjep
Heineken The City by Frank Tjepkema et Janneke Hooymans_Tjep


The store comprises six buildings and includes a clothing shop, beer shop, music recording studio for young musicians and a ticket centre for events and trips organised by Heineken. The interior incorporates a three-storey refrigerator and logo made from ice. The designers claim that the store is the first in Europe where all lighting is LED-based.

Heineken The City by Frank Tjepkema et Janneke Hooymans_Tjep
Heineken The City by Frank Tjepkema et Janneke Hooymans_Tjep


Heineken The City by Frank Tjepkema et Janneke Hooymans_Tjep
Heineken The City by Frank Tjepkema et Janneke Hooymans_Tjep


www.tjep.com