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Frank Gehry : The magician
Frank Gehry
The magician
Loraine Fowlow, " Gehry, Frank." The Canadian Encyclopedia. Historica Foundation, October 23, 2006
Frank Gehry
Frank Gehry
 
Gehry, Frank, architect (Toronto 28 Feb 1929). Raised in Toronto, Frank Gehry moved with his family to Los Angeles when he was 17. He received his Bachelor of Architecture degree from the University of Southern California in 1954, and studied city planning at the Harvard University Graduate School of Design. Gehry has built an architectural career spanning four decades and has produced public and private buildings in America, Europe and Asia. By the latter part of the 20th century, Gehry had evolved into one of the most recognizable and publicly discussed architects in the world. He was one of a handful of architects whose widely recognized projects put architecture back into public discourse. The century was capped with the naming of Gehry's Guggenheim Museum in Bilbao, Spain, as the building of the century.

It was this project that spawned what has become known as "the Bilbao effect." The public success of this project is so large that tourists and architectural aficionados alike have flocked to the small town of Bilbao to see Gehry's design. The Bilbao Guggenheim is the prime example of the use of brand-name architects, such as Gehry, to bring visitors in by the thousands - hence the term "Bilbao effect." Museums and other cultural and public institutions around the world are following suit, in the hope of generating the success of the Guggenheim in Bilbao.

The Guggenheim Museum in Bilbao - P. Michael Reeve
The Guggenheim Museum in Bilbao - P. Michael Reeve
 
The Guggenheim museum in Bilbao - P. E. Goergen
The Guggenheim museum in Bilbao - P. E. Goergen
 
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