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Frank Tjepkema + Janneke Hooymans
The duo beyond Heineken The City
D.A., August 18, 2008
Heineken The City by Frank Tjepkema et Janneke Hooymans_Tjep
Heineken The City by Frank Tjepkema et Janneke Hooymans_Tjep
 
The design of Heineken The City claims to be "revolutionary", full of the latest technical devices, including speaking mirrors, 3D TV screens, an ice wall and interactive pillars. This store is the first in Europe to be 100% LED-lit. Products and services available in Heineken The City are divided into four cornerstones: Refreshing Sounds Studio (music), Fashion, Tickets & Travel (for trips and events) and a Beer Shop (selling beer-related products). Highlights include limited edition sneakers (pictured), special beer bottles from Asia, the opportunity to create self-designed Heineken bottles, or book a fashion tour of Amsterdam. Heineken The City targets Dutch consumer and will be open seven days a week.

Heineken The City by Frank Tjepkema et Janneke Hooymans_Tjep
Heineken The City by Frank Tjepkema et Janneke Hooymans_Tjep
 
Heineken The City by Frank Tjepkema et Janneke Hooymans_Tjep
Heineken The City by Frank Tjepkema et Janneke Hooymans_Tjep
 
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