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Frank Tjepkema + Janneke Hooymans
The duo beyond Heineken The City
D.A., August 18, 2008
Heineken The City by Frank Tjepkema et Janneke Hooymans_Tjep
Heineken The City by Frank Tjepkema et Janneke Hooymans_Tjep
 
Heineken ideas

Heineken is to add a new dimension to its marketing by opening a unique, ultramodern concept store: Heineken The City. Launching July the 5th in the brewer's home city of Amsterdam, the store comprises of six buildings where special products and services will be sold in the sphere of music, fashion, travel & events and, obviously, beer. The project aims to highlight Heineken's international network, and the brand's foreign and domestic sponsorship activities. Marketing manager of Heineken Netherlands Herwin van den Berg, said, "Heineken The City is not a catering establishment but a concept store that stimulates all sense and where real Heineken 'wanna-haves' are for sale. "We literally want to bring 'Heineken - Serving the planet' to life with this store. With beautiful products and exclusive services the Heineken brand makes life just that little bit more pleasant."


Heineken The City by Frank Tjepkema et Janneke Hooymans_Tjep
Heineken The City by Frank Tjepkema et Janneke Hooymans_Tjep
 
Heineken The City by Frank Tjepkema et Janneke Hooymans_Tjep
Heineken The City by Frank Tjepkema et Janneke Hooymans_Tjep
 
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