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Fashion V Sport
Just wear it!
Meera Hindocha, August 11, 2008
Fashion V Sport/Kish
Fashion V Sport/Kish
 
Fashion V Sport trace the customization of sports fashion and include work such as a jacket reconstructed from sections of Nike clothing by cult designer Dr Romanelli and Jeremy Scott’s range for Adidas inspired by the work of artist Keith Haring. The exhibition will also show how the creativity of customizers such as I-Saw and Nash Money has been embraced by global superbrands, as seen in Rbk Custom trainers which allow the consumer to design their own shoe.

Fashion V Sport/Paul_Hartnett-PYMCA
Fashion V Sport/Paul_Hartnett-PYMCA
 
The final section looks at the world of sportswear obsessives - from collectors who own hundreds of pairs of trainers to the Japanese fashion designer Hirofumi Kiyonaga who has created a brand named after his virtual football team ‘Football Club Real Bristol’ for which he designs two fashion collections each year. It will display extraordinary products from Nike’s handmade crocodile skin trainers to Ends’ diamond-encrusted shoelaces alongside examples of advertising campaigns for fashion brands featuring sports personalities such as David Beckham and David James modelling for Armani.

Fashion V Sport/PLAY
Fashion V Sport/PLAY
 
Through January 4, 2009

www.vam.ac.uk


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