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Prisunic and design
A unique adventure
Anne Bony + Yves Gradelet, August 4, 2008
prisunic&ledesign_Studio Prisunic
prisunic&ledesign_Studio Prisunic
 
The idea for this revolutionary purchasing group was inspired by the work of Jeanine Roszé, an associate of Denise Fayolle. The initiative benefited from the enlightened support of Jacques Gueden, at the time the store’s General Manager, and also from the close influence of Denise Fayolle, director of the integrated styling and advertising bureau which she created in 1957. Her simple motto was ‘beautiful things don’t have to cost more than ugly ones’. Later on, in 1968, Denise Fayolle, working
with Maïme Arnodin, created the still-famous MAFIA agency, at a time when new shopping centres were springing up, such as Parly II (in 1969) and Vélizy II (in 1972) near Paris. The PRISUNIC furniture catalogue acted as a real testing ground which paved the way for the arrival of Habitat in1973, followed by Ikea in 1981. In fact, it was the “Francis Bruguière - Michel Cultru - Yves Cambier” triumvarite which, after leaving Prisunic, launched Habitat in France.

via_prisunic&ledesign_Studio Prisunic
via_prisunic&ledesign_Studio Prisunic
 
M. Duffas_prisunic&ledesign
M. Duffas_prisunic&ledesign
 
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