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Giorgio Armani
The essence of style
G.C. + H.K., June 23, 2008
Giorgio Armani_Fall/Winter 2008
Giorgio Armani_Fall/Winter 2008
 
In 1975, Armani and Galeotti started their own company, Giorgio Armani S.p.A., and founded the Armani label. That July, Armani launched a revolution in fashion with his unlined and unconstructed man's jacket. Completely loose and informal, the blazer offered sensual hints of the body beneath, marking a major departure from, on the one hand, the stuffy suits that straitjacketed men in the 1960s, and, on the other, the sartorial abandon of the hippie generation. The rumpled jacket was an immediate success, and a new breed of tailoring was born. Three months later, he unveiled an unstructured jacket for women. Made with traditional menswear fabrics, it was as simple and soft as the man's and bore a masculine authority. With this alternative to long, flower-child skirts and classic French tailleurs, Armani joined Paul Poiret and Coco Chanel as an emancipator of women's fashion.

Armani Men, 2008
Armani Men, 2008
 
Armani Men, 2008
Armani Men, 2008
 
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