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Giorgio Armani : The essence of style
Giorgio Armani
The essence of style
G.C. + H.K., June 23, 2008
One of the most influential fashion designers of the twenty-one century, Giorgio Armani has been universally recognized for both radically changing the rules of fashion in our time and creating an iconic vision of modern dress. By removing excess ornament from clothing and translating traditional sportswear looks into business- and eveningwear, Armani has developed the relaxed style that defines the contemporary wardrobe. Born in 1934 into a humble family in Piacenza, a small town near Milan, Giorgio Armani went to the local public school and developed a love for the theater and cinema. After a short stint at the University of Milan medical school, in 1957, he took a job at the Milan department store La Rinascente. He worked briefly as an assistant photographer before accepting a promotion to its style office, where he bought and exhibited quality products from India, Japan, and the United-States, and, in so doing, helped to introduce foreign cultures to the average Italian consumer.

Giorgio Armani
Giorgio Armani
 
In 1964, without any formal training, Armani designed a line of menswear for Nino Cerruti. Encouraged by his partner Sergio Galeotti, Armani left Cerruti and in 1970 became a freelance fashion designer and consultant. He soon made his mark. In 1973 -74, at the prestigious Sala Bianca fashion show in Florence, he presented to great acclaim bomber jackets that treated leather as a regular, everyday fabric. This penchant for using materials in unexpected contexts and combinations came to be known as a defining characteristic of his genius.

Giorgio Armani_Suit, 2008
Giorgio Armani_Suit, 2008
 
Armani Haute Couture 2008
Armani Haute Couture 2008
 
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