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Moroso : Hi-tech design haute couture
Moroso
Hi-tech design haute couture
Federica Fratoni, April 28, 2008
Moroso_Design Africa_Milano 2008
Moroso_Design Africa_Milano 2008
 
Moroso's consistently brilliant success is the fruit of a business philosophy which ignores the rules and deliberately bucks the trend. Always being "out of the box" allows Moroso to be pioneering and make bold statements in its pursuit of new functions and forms. So trying to describe what Patrizia Moroso is presenting at this Milan Furniture Show is not easy because of the large number of products in many different categories and because of their very diverse materials, designs, inspirations. It's a long time since a Moroso collection was composed only of sofas. Today, the firm produces a comprehensive range of upholstered furnishings which define what Patrizia Moroso has succeeded in conveying as "united diversities”. The best example of these concepts is Patricia Urquiola's - the designer who best expresses Moroso's vision; she has therefore created the main range of the new Bohemian collection - design style; her Bohemian collection perfectly interprets Moroso's spirit. Bohemian links the past to the present, function to material, detail to design, craftsmanship to industrial production, in the form of innovative objects.

Moroso_Design Africa_Milano 2008
Moroso_Design Africa_Milano 2008
 
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