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Savile Row
The Mecca of modern male elegance
Louis V.M.H, October 29, 2007
James Sherwood and Edward Sexton
James Sherwood and Edward Sexton
 
In the period between the two World Wars, Savile Row was the fashion capital for well-dressed men. Things changed after the Second World War. While there were still hundreds of tailors in Mayfair in 1960, at the end of the 1980s there were only about 50 firms left, and the number has shrunk to twenty or so today.

Henry Poole & Co
Henry Poole & Co
 
This decline reflected the advent of luxury ready-to-wear, as well as skyrocketing costs in the neighborhood, forcing many tailors to move. But the main reason for the shift was growing competition from Italian tailors. Post-war Europe saw the emergence of a new elegance, as men sought la dolce vita, preferring supple suits in light tones, a far cry from London's structured dark suits. Movie stars like Gary Cooper, Clark Gable and Richard Burton now bought their suits in Rome.

James Sherwood
James Sherwood
 
James Bond_Casino Royal
James Bond_Casino Royal
 
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